Ginza Six

Ginza is synonymous with luxury and prestigious fashion. It is home to numerous global brand name stores, and is often compared to New York’s Fifth Avenue, Rodeo Drive in Beverly

As its name implies, the Japanese Metabolism of the 60s was inspired by biological processes and ecosystems. The Metabolists conceived of architecture as a metaphor for a living organism, and

Traditionally, a Noren is printed with a shop owner’s crest or the trademark of the shop, thereby signifying a company’s brand value. It is hung from the Hisahi (eave) at

As seen in Figure 3, Taniguchi’s concept of Noren permitted each of the six anchor tenants on Chuo Dori to create a distinctively unique façade expressing an individual brand image

Fendi’s façade design, fabricated in Germany by seele, consists of a series of 40 stainless steel arches with a special finish to simulate the travertine marble of the Palazzo della

Although he never described it as such, Taniguchi’s Noren inspired multi-layer façade could function similarly to a corridor-type DSF. The only difference is that the outer skin in this case

According to a colloquium at the Getty Center, the average life span of modernist buildings is 60 years, however the cladding system of the building may last at best 2

Architectural façade design for commercial buildings is considered to be an important part of a marketing strategy, and many companies hire world-renowned architects to design their flagship stores. This is